Edmunds and several leading automobile blogs are theorizing that Buick will ultimately go on and build a sport version of its preferred LaCrosse midsize sedan. Unlike the original model, the proposed car will be a true roadster as Buick attempts to inject some youthfulness into its aging model line. This is important news for Buick, which hasn't built a true youth orientated automobile since stopping production of the hot-rod Regal Grand State in the 1980s. Will the Super Sport be adequate to help Buick recapture a lost segment of the marketplace? That remains open to debate, so let's examine what Buick is planning with the Super Sport and then you can decide for yourself.
For the past many years, Buick has been close to the top in most consumer satisfaction and quality surveys. After years of languishing much further down the list, Buick made a decision to truly emphasize quality and that move has paid off. However, quality cars are one thing while exciting automobiles are another. Quite simply, Buick hasn't been building vehicles that are high on the "wow" factor list. Sales have remained flat as the age level of its buyers continued to rise. Anyone that understands the business of automobiles will tell you that you must repeatedly appeal to a younger audience to grow and flourish. Let's just say that even younger AARP drivers haven't been heavily drawn to this Buick model line up.
As far as the Super Sport goes, the car is based on the theory Velite an automobile which has been cropping up at car shows over the past few years. Very similar to the Lexus SC430, the Super Sport will be targeting upscale buyers attracted to a combination of luxury, performance, and premium styling. While drive train information hasn't been finished, news of a 300 hp V8 being offered has been circulating. Likely, this engine will be paired to a six speed automatic. A 3.6L twin turbo producing more than 400 hp has also been rumored for the Super Sport, but that engine choice could be scratched if gas costs remain traditionally high.
Information about precise Super Sport features is rather limited, but if the car holds true to the Velite concept, buyers can expect the following with the Super Sport:
-- Heritage styling based on a late 1930s Buick boat tail design. Buick's recognizable waterfall grille design joined with ornamental side portholes are also predicted to appear on the Super Sport.
-- 20 in. Front wheels and 21 inch rear wheels; drive.
-- Leather 2 seating.
-- seating.
-- A retractable hood that may fit snugly into the trunk.
-- Full cabin comforts including OnStar and XM satellite radio switches integrated into the dashboard.
Beyond what's been listed, the rest is speculation including possible build and release dates for the Super Sport. GM's current financial problems will impact the final decision on whether to build this auto, but if approval is given a 2008 or 2009 release is possible.
Yes, Buick needs a car of this caliper to respire new life into a slightly uninspiring line up. Costs for the Super Sport will likely exceed $40,000 limiting the vehicle's appeal to those with major means. Still, if Buick is able to pull it off the Super Sport it may pave the way for additional model changes, perhaps even opening the door for a Regal-inspired car to rejoin the line up. Now that would be great news for a brand that sorely needs a fresh youth injection.
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